Software that doesn’t work for you is a waste of money.

I help small businesses get more out of the systems they already pay for.

Book time with me

Who I am

Colin Ford

When I’ve been successful, it’s because I’ve been a good listener. I spent five years at ServiceChannel building contractor performance analytics and improving work-order processes for a marketplace of thousands of contractors. One project there paired task prioritization with a clear operating process, and our team’s productivity went up 51%.

Since then, I’ve used that experience + AI to build smart systems for sales, analytics, and operations use cases, including at 2 home services startups. My approach hasn’t changed - I listen first, root cause the problem, and execute the fix.

I’m from Silver Spring, MD and my wife and I live in Chevy Chase, MD.

What I do

Step 1

I Review Your Software

free, with a $500 refundable deposit

I look at the software and tools you already pay for, and how your team uses them, to find where you're missing out on value.

Step 2

You Get a Short Written List

the result of the review

You get a short list of where time or money is leaking, along with what it would cost to fix each one.

Step 3

You Decide

no obligation

Fix it yourself, hire me for the pieces worth doing, or do nothing. The list is yours to keep either way.

The review is free. If you want me to build a fix, each item on your list comes with a fixed price, and we agree on scope, timing, and fee before any work begins.

Common questions

What does an operations consultant for small businesses do?
I fix recurring office problems by ensuring you're getting the most out of the software you pay for, and implementing small process changes and automations that make it all tie together. It starts with a free review of the software you already use. You get a short written list of where time or money is leaking and what each fix would cost, and you decide what happens next.
What does the free review involve?
I walk through the software and tools you use with you, look at how your team uses them, and find where you're paying for value you aren't getting. Afterward you get a short written list of where time or money is leaking and what it would cost to fix each item. The review is free, but I do take a $500 deposit up front so we both have skin in the game. If you don't hire me afterward, I refund the full $500. If you do, it's credited toward the work. Either way, there's no obligation to hire me.
What happens after the review?
You decide. You can fix things yourself using the list, hire me for the pieces worth doing, or do nothing. If you hire me, we agree on scope, timing, and fee before any work begins, and we measure whether the change worked.
How is this different from a business coach, a peer group like Nexstar or BDR, or a marketing agency?
I am a builder and operator first. My job is hands-on implementation inside your business, and I am independent of any single software vendor or organization. If you already work with a coach, agency, or bookkeeper, I am happy to build alongside them.
What if I'm not using software today?
That's totally fine. The review still works: I look at the spreadsheets, paper, and group texts you run on today and tell you where time or money is leaking. If software makes sense, the list will say so and what it would cost. If you would rather hold off, plenty of fixes are process changes and a well-built spreadsheet.
Where does AI fit in a small business?
Short answer: automate the boring stuff and bring order to chaos. For example, we might automate follow-ups or write structured notes to an Excel file or database.
What is AI readiness for a small business?
AI readiness means your business can use automation without it inheriting your existing problems. For home services use cases, for instance, if 'booked job' means something different in ServiceTitan and QuickBooks, an automation on top will only add confusion. And if your follow-up process lives in one person's head, AI can't run it. Readiness is getting the data and the process right first, then piloting one use case before rolling anything out wider. Often that starts with AI features in software you already pay for.
What areas do you serve?
I am based in the DC metro area and work in person across DC, Maryland, and Northern Virginia. I also work remotely with small businesses nationwide.
What does this cost?
The review and the written list are free. I take a $500 deposit for the review, which I refund in full if you don't hire me or credit toward the work if you do. Every item on your list comes with a fixed price, so you will know the scope, timing, required access, and fee before any work begins. Ongoing support is priced separately. If you're not happy, I refund you - period!
What happens when we part ways?
You own everything we build, and it runs on company-owned accounts. I document how things work and train the people who use them, so nothing stops if I get hit by a bus. If anything we built carries a subscription or needs upkeep, you will know exactly what and how much.

Book an intro call

Come with a specific problem, or I’ll analyze your data and suggest the top 1-2 areas to focus on. You can decide to move forward or not at that point.